Novacene

From complex environmental data to actionable insights

Brand & Visual identity

For Novacene, we created a distinct brand and visual identity that reflects their innovative approach to IoT and property tech and drew inspiration from James Lovelock’s book of the same name (Novacene: The Coming Age of Hyperintelligence), which was the grounded ethos the company was built upon.

We balanced sophistication and accessibility, ensuring that industry experts and everyday users alike could engage with the brand. Modern typography and a bold, professional colour palette were implemented across touch points, creating a cohesive, recognisable presence that embodies Novacene’s innovative vision.

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A dashboard interface on a tablet screen displaying 'CO2 vs Occupancy' data for a site named 'Sea of Tranquility.' The graph compares CO2 levels in parts per million (ppm) with occupancy count over time, showing data across different zones such as Ground Floor, 1st Floor, and 2nd Floor, with air quality and security filters applied.

A gradient background transitioning from deep blue at the top, representing a night sky or outer space, to a soft orange at the bottom, evoking a horizon at sunrise or sunset.

A visual representation of the golden ratio, displaying a series of interconnected rectangles and squares. The largest square is orange, followed by progressively smaller white squares, and a blue rectangle in the top right corner.

Tablet screen displaying a dashboard for managing air quality and security in various zones of a building, titled 'Sea of Tranquility.' The dashboard allows users to create a new heatmap by selecting a data point and analyzing specific areas. The interface shows options for filtering devices and selecting zones such as 'Ground Floor,' '1st Floor,' and '2nd Floor.'

“From product strategy to beautiful UX/UI. The team at Altiverse are making us a positively unique outlier in an incumbent industry”

Bill Clee

CEO & Founder of Novacene

Product Strategy & UX/UI

Altiverse developed a comprehensive product strategy for Novacene, centred on user experience and adaptability.

We designed an intuitive UX/UI that allows users to seamlessly interact with complex IoT data, providing insights into energy usage and building performance. Through user research, we mapped out customer journeys to address pain points and created configurable interfaces that adapt to different user needs.

This dynamic approach ensures the platform scales effectively while delivering a user-friendly experience that supports Novacene's mission of reducing energy waste.