Designing the food revolution
Explore how we helped Sakshi Chhabra Mittal and Foodhak create the look & feel for their 'food as medicine' revolution.
Creating a visual identity for a game-changing startup leading the food revolution.
Fooodhak is a health and foodtech revolutioniser. Combining scientific research along with the latest tech and traditional Ayurvedic principles, Foodhak delivers fresh, ready-to-heat meals backed by science to your door.
Founded in London in 2021 by entrepreneur Sakshi Chhabra Mittal. Foodhak is on a mission to create a world where people will lead healthier and longer lives through accessibility and availability of good food.
Food & Health
Brand Strategy
Brand Identity
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Fresh & Fashion
Foodhak approached us with the goal of creating a brand identity that would reflect their focus fresh, healthy food and would appeal to their target consumer. They wanted to differentiate themselves from other health-focused brands that often have a clinical or utilitarian aesthetic.
Our team was tasked with developing a visual brand identity that would communicate the values of the business and appeal to their target audience of health-conscious, fashion-forward consumers.
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Holistic clean design
We worked together with Foodhak to understand their vision for the brand and the specific attributes they wanted to communicate. Research and analysis of the market led us towards a look and feel that combined the use of fresh produce, modern fashion, and clean, minimalist design.
The Foodhak team were particularly drawn to a sleek, modern logo design that incorporated a stylised letter "O" to represent the brand's focus on nutrition and individual axis of benefits in each meal Foodhak provide.
We paired this logo with clean, serif typography, a palette of fresh, vibrant colours and a clean fresh art and photography direction to create a cohesive visual identity.
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Meals with the power of medicine
Working closely with Sakshi and the team and taking an in depth view of the market, we were able to develop a brand identity that successfully captured the essence of the food and health business and resonated with their target audience. The fresh, fashion-forward design helped to establish the brand as a leader in the health and wellness industry and set them apart from competitors.
